The Success Story of Walid’s Rent Rooms, Hit Full Occupancy in 5 Months

The Success Story of Walid’s Rent Rooms, Hit Full Occupancy in 5 Months – Renting a room to live, that is usually called “Kos”, is not an unusual thing for an Indonesian architect Walid Guntur Cahyadi. Similar to many individuals in the country, who need to work or study in another city that is located so far from their hometown, he also rented a Kos room in his youth.

His parents, who live in Jogja – that is usually called “Student City” because it has so many universities – also provide rooms that can be rented by students from other cities.

That’s why, when Walid has succeeded in his career as an architect and looking for opportunities to get additional income, the idea of building a house with many rooms that can be rented suddenly comes to his mind. With so little knowledge about the business, he just went with the idea and started the construction amid the pandemic.

The rental rooms were ready five months ago, when the pandemic was getting better, and the government started to lift social restrictions. However, Walid is aware that it’s just the beginning of his entrepreneurial life.

He remembers that his parents manage every aspect of their rental rooms by themselves. It gave them headaches and made them so tired with all of the trouble related to the building and its residents. 

Thus, Walid doesn’t want to follow that path. He prefers to focus on things that he can handle, and let other people help him with the rest. It led him to find Singgahsini service from Mamikos, and partnered with them since August this year.

Surprisingly, Walid’s rental rooms have been fully occupied today. 

How was Walid, despite a lack of understanding of the business idea, able to achieve the milestone in a short time after getting help from Singgahsini?

Marketing Boost

Many rental room owners in Indonesia still rely on conventional marketing by putting a physical banner in front of the building, a method that has limitations in coverage. On the other side, digital marketing through the marketplace and social media need expensive investment that many landlords are not able to afford.

This is where Singgahsini can help him, by providing a more efficient way in marketing and managing the Kos rooms. 

As part of Mamikos, Singgahsini can maximize the quality of Walid’s rental rooms listing in Mamikos’ marketplace. Information about the rooms will also appear in all Mamikos’ marketing channels, so the exposure will be optimal. On top of that, Singgahsini also provides professional photographers to take high quality photos, video, and 360 virtual tours.

Walid’s rental rooms succeeded to gain a huge interest and were able to reach full occupancy in just 5 months after the opening. The performance itself is not an anomaly, as Singgahsini has a reputation of helping some landlords who have properties in South Jakarta to also hit 100% occupancy in a similar time span.

Complaint Handling

Another important thing that may affect the popularity of a rent room is the landlord’s ability to manage complaints and negative reviews. Some complaints that were left unaddressed may result in a bad impression on a Kos room.

However, responding well to all complaints is not an easy task, as it needs exhausting effort to regularly check incoming messages and thorough investigation to understand the root cause of the complaints.

Singgahsini service can also give support in this aspect by managing all incoming inquiry, survey scheduling, and booking process for new tenants. On the other side, it can also handle complaints from existing renters, and prevent further discomfort by assisting landlords in prioritizing complaints, validating necessary renovation, and finding contractors to execute the repair.

Cash Flow Management

The surge of occupancy rate is concurrent with the additional income for landlords. However, it is not the case if they fail to collect the monthly payment on time.

Singgahsini, on the other hand, can ensure on time payment from tenants by sending digital invoices to them every month. It also provides various digital payment methods, so renters can choose any method that they are comfortable with, that will result in better cash flow for the landlords.

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This is Walid’s journey, who is able to go from a newbie landlord to become a master rent rooms owner with full occupancy in his property. It proves that with a good construction, comfy design, and proper support system that can help in promoting and managing the Kos rooms, any property owner can also follow the path.